Media and Entertainment
Reaching advertising goals means taking advantage of communication expenditure and targeting the right consumers. Advertising market research assists in measuring the advertisement effectiveness in being visible among the clutter, in delivering key communication points (KCPs), in being strongly associated with the brand name, in shaping consumers’ preference and eventually driving sales.
Sofres Liban can offer you a full service in this sector from testing the ad idea before airing and after airing. All mediums used can be tracked from television, radio, billboards, etc.